Canada Goose is one of the most popular brands globally that is known for its winter wear collections. From jackets and parkas to hats and gloves, you will find all essential winter wear items in a single place without compromising fashion. The best thing about the Canada Goose is that its products are easily available both by the wholesalers and through the direct selling to the customers in the retail stores.
With more than 60 years of its inception and its outstanding performance, the brand has today reached a level of the world’s most profitable makers of the luxury winter wear collections without compromising their product’s ability to withstand the cold weather. The products of the brand are known for its supreme quality to meet the needs of lower temperature region while keeping you warm and trending with the latest styles and industry trends.
The History of Canada Goose
The journey of Canada Goose started back in the 1950s when a Polish-Jewish immigrant, Sam Tick, founded Metro Sportswear Ltd. The brand sold raincoats, woolen vests, and snowmobile suits to their customers. In the following years, in 1972, David Reiss became the CEO of the brand with a special focus over the heavy-duty parkas and custom-filled coats. These products were designed specially to cater to the municipal workers, city police departments, and the Ministry of Environment and Correctional Services.
David Reiss in the 1980s expanded the brand’s reach to the European regions and began producing its range of apparel under the brand name, ‘Snow Goose’. In 1997, David Reiss was succeeded by his son Dani Reiss, who became the CEO of the brand in 2001. Under Dani’s leadership, some major changes to boost the profitability of the brand were taken. One of them was to halt the private label operations while continuing to manufacture within Canada. As a result, the company expanded to over 6 times from $3 million in 1991 to $17.5 million in 2008.
By the year 2004, Canada Goose finally made its on-screen debut with the films National Treasure and The Day After Tomorrow. The company during that time launched the PBI collection to support the polar bear habitats. This initiative of Canada Goose has widely popularized the company among its audiences. Seeing its widespread popularity, in 2010, the company opened its office in Stockholm, Sweden, and in the following years, the company moved to a larger facility for its expanded operations.
To help Canada Goose expand further, Bain Capital acquired over 70% stake in the company with a valuation of over $250 million. Moreover, the company also announced its IPO in 2016 with which it generated over $291 million. Today, the company has been successfully listed on the New York Stock Exchange and Toronto Stock Exchange. As per the latest statistics, by the Motley Fool, the company’s sales have been surging with an annual growth rate of over 42.6%.
A brand that is known for Innovation
Canada Goose is also popular for continuously innovating its products and offerings among the customers. One of the most popular innovations of the company was the launch of its lightweight products that could meet the needs of the diverse and high-intensity regions. For this, Canada Goose was offered an award of the Best Backcountry Jacket.
If you are looking for an effective winter wear product, then Canada Goose is a brand that you can blindly trust. The brand offers warm products that keep you in-line with the latest fashion!