An Italian Clothing Company That Transformed the Denim!

Diesel is one of the renowned makers of Denim clothing that is popular in the marketplace for its 5-pocket jeans. The company offers its customers a wide diversified collection of men, women, and kids wearable items having the roots in the Denim brand.

The premium products offered by the company represent the high-end sophisticated fashion collection with provocative clothing styles. Other than clothing, Diesel also offers the collection of its footwear and accessories items that presents luxury and successful living with innovative and premium designs.


The History of Diesel

Diesel was started in 1978 by Renzo Rosso. Renzo started his venture when he was 15 by stitching jeans using a sewing machine where he produced bell-bottomed jeans and sold it to his friends in high school. Thereafter, Renzo worked for a clothing manufacturer named. Moltex, for 2 years and later purchased 40% holding in a company by taking a loan from his father. The company later changed its name to Diesel and Renzo became the sole owner of the brand with its stores in the US, Italy, Germany, Mexico, Japan, Rome, London, and other parts of the world.


The Diesel Style

Diesel has been a recognized brand in the fashion industry since its inception in 1978. Over time, Diesel has evolved and has become an international lifestyle brand with its premium products in the range of clothing, footwear, and accessories. The brand’s unique range of offerings is designed to fit any body shape letting everyone experience the richness in the fashion and style niche. From the skinny, dark, and shaded denim jeans to the stylish hoodies, shirts, and t-shirts, Diesel won’t disappoint you and make you look classy and appealing.

The most common Diesel style offers a set of Denim wear coupled with a pair of t-shirt/shirt/others to give you a nice cool and sporty look. The Denim wear comes in different shades and colors and it fits perfectly with the style that you wear. The best thing about Diesel is that the color of Denim will stay as it was at the time of your first wear; you will never lose the color after the wash. This is what the major difference is between cheap and expensive jeans.


Diesel Fashion Revival – The More Hate You Wear the Less You Care

Good and Bad times are part of our lives. Diesel had also faced hard times and was once been close to bankruptcy. But the brand revived back and did not give up. Many people criticized the brand on social media and other platforms as it was no more – Diesel is dead.

To deal with such comments, Diesel took an opportunity of the negativity and came up with a campaign against the hate culture. Diesel’s apparel brand encouraged people to wear the outfits having hate messages with pride. Many celebs including Nicki Minaj, Tommy Dorfman, Gucci Mane, and Bella Thorne came up in support of the brand.


If you have not tried the amazing range of Diesel products, try it now! Diesel is a perfect fashion style for all ages.

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