Armani occupies the top place among the premier, lavish, and luxury brands worldwide. The brand offers clothing, bags, shoes, accessories, beauty, and lifestyle products for its audiences. All the offerings of the brand meet the top industry standards without compromising with the quality. This is one of the reasons why customers blindly trust the brand and go with Armani’s products and offerings in different sub-brands.
Armani has segregated its main brand into several sub-brands to cater to the diversified list of customers and serve them in the best way possible. The top brands of Armani family include Giorgio Armani, Emporio Armani, Armani Exchange, Armani Junior, Armani/Casa, Armani/Dolci, Armani/Fiori, and Armani/Hotels. With the market segmentation into the sub-brands, Armani effectively caters to the customers of each segment in return for generating a happy and long-lasting customer base.
The History of Armani
Armani, an Italian fashion brand was founded in 1975 by Giorgio Armani. Giorgio Armani, in 1957, worked as a window dresser at La Rinascente, Milan. There he became a seller in the menswear department where he learned about marketing in the fashion industry. During that time, the need of his skills was at its peak. In the mid-1960s, he met Nino Cerruti who was the owner of the Italian men’s clothing manufacturer, and asked him to restructure his company’s approach to clothing.
In the late 1960s, Armani met Sergio Galeotti who was an architectural draftsman and suggested him to open a design office in Milan. This point was a turning phase in Giorgio Armani’s life and they both started collaborating. During that period, Armani worked as a freelance designer for several fashion houses that include the names of Bagutta, Allegri, Sicons, Hilton, Tendresse, etc. A few years later, he launched a womenswear collection that transformed the classical wardrobe of professional women adding pantsuits and floral skirts with elegant colors. By the 1990s, the brand was already popular worldwide and had launched several fashion lines with over 200 stores across the world.
The simple, comfortable, and minimalistic look
Armani believes in creating a unique and elegant style that is simple, minimalistic, and comfortable to the customers. With this ideology, the brands tend to revolutionize the clothing while destroying the uniformity and personalizing the clothing experience. All the offerings of the brand follow this concept and tend to add a twist to the traditional fashion industry.
The Difference between the Armani and Emporio Armani
The customers often get confused between the two names while purchasing the Armani fashion clothing products. Both Armani and Emporio Armani are the lines of the Armani brand. Armani on one end offers premium products that are costly while Emporio Armani, on the other hand, offers the products that are relatively less costly and designed for the less wealthy audiences including the youngsters.
Celebrities and Armani
Over time, several celebrities have been spotted wearing the Armani’s outfits both in the formal and informal events. Some of the renowned names include Cate Blanchett, Sophie Marceau, Jodie Foster, Michelle Pfeiffer, Diane Keaton, Michelle Pfeiffer, Cate Blanchett, Nick Jonas, Calvin Harris, and more.
Elegance and Minimalistic clothing let you revolutionize the classic suit. Try Armani and bring a twist in your routine fashion!