DSquared2 was founded by Dean and Dan Caten in 1994. The brand offers a range of sexy, stylish, sporty, and glamourous collection of men, women, and kidswear. In all the collections offered by the company, one can easily see the essence of Canadian, Italian, and British styles. These amazing styles are reflected in the company’s range of classy designs and flamboyant looks due to which the brand has been a choice for many international pop stars across the world.
DSquared2 shows combine fashion and style with art and music. The idea behind that is to make a person look cool and have a sense of inspiration. Wearing the brand’s fashion outfits makes one feel confident, comfortable, fresh, and refreshing. The success of the brand over the years has made them expand to the fashion accessories, fragrance perfumes for men and women, and much more.
The History of DSquared2
DSquared2 founded by identical twin brothers came into the limelight in an event debuting the men’s collection in 1994. The company opened its first store in Milan, Italy. After its huge success there, it expanded to the other famous cities across the world from where it received a positive response. The collection of the brand depicts a taste of Canadian, Italian, and British fervors.
The success of men’s collection made them come forward with a range of other collections including women’s collection in 2003 followed by the men’s underwear collection, footwear, accessories, and fragrances. Today, there are over 21 perfumes in the brand’s fragrance base with each of them having their fervor and smell.
Celebrities and the Brand Promotion
DSquared2’s range of apparel, footwear, cosmetics, and fragrances have received a positive response worldwide. Many celebrities have come forward to promote the designs by wearing the various brand outfits in various shows and events.
The famous personalities include the names of Britney Spears, Madonna, Bill Kaulitz, Kendrick Lamar, Fergie, Nicolas Cage, Justin Timberlake, Ricky Martin, Lenny Kravitz and more.
The brand has also been promoted through the radio program Dean and Dan on Air that features soundtracks, celebrity interviews, fashion and political talks, gossips, and more. Today, the brand has an estimated worth of more than €200 million along with a huge fan following for its amazing products and style collections.
Luxury and Premium Wear
DSqaured2 collections are ready to wear collections with which one can bring out their extravagance personality in a spectacular way. Starting from the top to the bottom, one can create their own luxury, sexy, and proactive styles featuring their sophisticated glamour among others. Whether it is summer, autumn, or winter season, DSquared2 has its amazing set of collections with which you can always create your own iconic style in all weather conditions.
The brand has always been counted among the most important modern and innovative products king. For its outstanding products and offerings, DSquared2 has won several fashion shows and events globally. Some of the most famous events include La Kore, Golden Needle, GQ magazine’s men of the year and best breakthrough design team award, etc.